Feb 9th, 2010 | 2:12 pm |
By DSD Staff
Cowboys stadium in Arlington, TX doesn’t have naming rights yet, but with news that Sun Life Financial gained $26 million worth of media exposure by virtue of this year’s Super Bowl, that might change.
The Toronto, Ontario based International financial services company bought naming rights to Dolphin Stadium January 20, at a cost of between $5-7 million per year, for the next five years.
Front-row marketing estimates that the Sun Life Financial was mentioned or on screen 68 times during Sunday’s CBS broadcast. Add that to the number of in-print, radio and internet references to Sun Life Stadium, and most of the sports world now has those two words ingrained on their memory.
Dallas Cowboys owner Jerry Jones, hasn’t sold naming rights to Cowboys Stadium, which cost $1.2 billion to build, yet. The Cowboys will host the 2011 Super Bowl, and the 2014 NCAA Men’s College Basketball Final Four.
Likely Jones has been waiting for the economy to pick up before selling the name to the stadium. And what’s an extra $10-$20 million a year to Jones anyhow? AT&T were rumored to be interested in acquiring the naming rights to Cowboys Stadium.
The Pittsburgh Tribune-Review reports that about half of the NFL stadiums are without naming rights.
Indianapolis’ Lucas Oil Stadium, site of Super Bowl 2012, is licensed is licensed to Lucas Oil. The stadium will host this year’s final four and again in 2015. Owner, Forrest Lucas will pay $121 million total or about six million dollars per year.
Photo Credit: A general view of the Sun Life Stadium during a pre game fly over prior to kickoff of a 31-17 win by the New Orleans Saints over the Indianapolis Colts in Super Bowl XLIV at Sun Life Stadium in Miami, Florida.
